Instagram’s always interesting and as I say to businesses that aren’t on it...WHY NOT!
Before Instagram....and any form of social media for that matter...before the internet (whoops..age!) I had shops and would have loved to have something like this to advertise on...AND IT’S FREE!
I remember the rep from the local newspaper would
come around with some special page they were doing to get some advertising
revenue in and a small block would be anything from $50/$100. That’s a very
small block that someone just turns the page and doesn’t even notice. In a small
business just starting out that’s a huge amount of money. Now with Instagram and
other social media sites you can do it all yourself. Take a picture of anything
in the shop and post it immediately and it’s gone not only locally but world
wide. You don’t even need a shop these days. Many operate a small business from
home! I think its amazing and can’t understand why more businesses don’t do
it.
Gone are the days when you opened a shop and sat behind the counter waiting
for customers to rush in. It just doesn’t happen! You have to go out to
them...they wont necessarily come to you because you have this fabulous shop. Oh
gradually word gets around and word of mouth is great but it takes time...it all
takes time and you have overheads to pay.
I mentioned it to a local restaurant we were in and sitting there it was
quiet. I said to the owner are you on social media? A blank look. This should be
the first thing you think of. I didn’t say that of course...but it should be!
Most people these days are on Facebook. What could be easier...?
I was speaking recently to a lady in this fabulous new furniture shop. It’s
new and only been open a few weeks. The position they are in is not the best
and is a bit out of the way in this up market shopping centre. I said "Why don't
you go on Instagram?". She looked at me vaguely “oh yes I think one of the girls
does it... I will mention it to her.”
Time passes and still nothing. I mean what else is free in this life...not
much. I would be posting every day to get my name out there maybe even twice a
day with different pictures of products whether it be a chair, beautiful table
setting, or whatever you want the public to see.
I was in business far too early. Instagram and social media where were you
then...where was the internet when I needed you?
Businesses everything is there waiting for you....take advantage of
it....and if it’s quiet don’t complain. Maybe you have yourself to blame!
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