Instagram’s always interesting and as I say to businesses that aren’t on it...WHY NOT!

Before Instagram....and any form of social media for that matter...before the internet (whoops..age!) I had shops and would have loved to have something like this to advertise on...AND IT’S FREE!

 I remember the rep from the local newspaper would come around with some special page they were doing to get some advertising revenue in and a small block would be anything from $50/$100. That’s a very small block that someone just turns the page and doesn’t even notice. In a small business just starting out that’s a huge amount of money. Now with Instagram and other social media sites you can do it all yourself. Take a picture of anything in the shop and post it immediately and it’s gone not only locally but world wide. You don’t even need a shop these days. Many operate a small business from home! I think its amazing and can’t understand why more businesses don’t do it.
 
Gone are the days when you opened a shop and sat behind the counter waiting for customers to rush in. It just doesn’t happen! You have to go out to them...they wont necessarily come to you because you have this fabulous shop. Oh gradually word gets around and word of mouth is great but it takes time...it all takes time and you have overheads to pay.
 
I mentioned it to a local restaurant we were in and sitting there it was quiet. I said to the owner are you on social media? A blank look. This should be the first thing you think of. I didn’t say that of course...but it should be! Most people these days are on Facebook. What could be easier...?
 
I was speaking recently to a lady in this fabulous new furniture shop. It’s new and only been open a few weeks. The position they are in is not the best and is a bit out of the way in this up market shopping centre. I said "Why don't you go on Instagram?". She looked at me vaguely “oh yes I think one of the girls does it... I will mention it to her.”
 
Time passes and still nothing. I mean what else is free in this life...not much. I would be posting every day to get my name out there maybe even twice a day with different pictures of products whether it be a chair, beautiful table setting, or whatever you want the public to see.
 
I was in business far too early. Instagram and social media where were you then...where was the internet when I needed you?
 
Businesses everything is there waiting for you....take advantage of it....and if it’s quiet don’t complain. Maybe you have yourself to blame!
 
 

Comments

Post a Comment

Popular posts from this blog

Trouble at both ends of the scale......

Firstly //    It's called "elder abuse" and it seems to be growing for some unexplainable reason.  In some cases it's neglect...pure and simple... but in most it's stealing money that isn't yours from parents that are not able to look after themselves, or their money, properly. Often without them even knowing until it's far too late. Maybe as money becomes tighter for some...but even then that's no excuse!  Just reading about a case locally where a son living in another state stole...yes stole... over a million dollars from his elderly mother. Transferring the money from her account over a period of a few years and also used her debit card in unauthorised purchases for his own use. Leaving her with very little in her bank account to survive. She had no idea until it was almost all gone. Really who can you trust if you can't trust your own family...beyond belief really isn't it but it seems this is a common occurrence. More common than we think....
Read more

Peter and Malcolm...

Image
                                                                       End of an era... Today it was something quite different. It was the scattering of a friends ashes, on an outgoing tide,  combined with the ashes of his partner Malcolm.  The two drifting out to sea together on yet another journey. Peter was an older man who, lets say, was at a complete loss when his partner of around sixty years died several years ago. They had spent a lifetime together since meeting in their twenties. They left New Zealand  in 1961 as young men on a lifetime adventure to England together by ship. It was a time when to be two males in a relationship was not understood, was not accepted, as it is mostly today.  Their life took on directions I'm certain would fill a book. Businesses, many beautiful homes t...
Read more

Just day dreaming....

Image
  Just a pleasant quiet place I like to sit and ponder on things. Where I've been, where I'm going, you know the usual stuff. Watching the world go by as I sit under the shade of a tree listening to the birds singing and appreciating life around me. It's been a long and often bumpy ride to where I am today and who knows what tomorrow may bring. All good things we hope. That's what I always say anyway...as I buy another lottery ticket!😊 There always has to be something to look forward to or what's the point.  There is so much sadness in the world right now I know. Has there ever been a time when there wasn't any sadness in the world. If there was, I can't remember just when. There are people still preaching the end of the world as we know it and the doomsday clock, as it's called, is ever approaching the bewitching hour. Should we be nervous...should we be scared? I guess so but we seem to have been living "on the edge" for so long now I guess ...
Read more